COMMITTEE MEMBERS Contact Numbers
The Australian Rock 'n' Roll Dancesport Council (ARRDC) was founded and incorporated in August 1994 by Denis Blackburn. It is a non-profit organisation identifying all styles of dance under the Rock 'n' Roll umbrella and is basically managed by a President and Secretary, with the assistance of a team of volunteers.
As the recognised body for Rock 'n' Roll dancing, in Australia, the ARRDC is represented by branches in New South Wales, Victoria, Queensland, South Australia, Western Australia Tasmaina plus several regional areas.
In a relatively short period of time and with limited funds, the ARRDC has achieved major recognition as a sport, and has the support of many leading sports associations, clubs and other organisations locally and internationally.
Over the past four years, the repertoire of dances under the Rock 'n' Roll umbrella has developed into many distinctive styles. Styles such as Slow Swing/West Coast Swing Jitterbug, Lindy Hop, Rockabilly, 50s Rock 'n' Roll, Continental, Swing, Jive and Freestyle (floor and liftwork) sections, along with triples teams, cabaret and Pro-Am (teacher with student) events. A combination of various music with a different tempo is played to characterise each individual dance style.
The ARRDC is committed to further develop these styles by running competitions Australia-wide and having standardised set of rules applying for all competitors.
Another primary function is to structure qualifying exams for teachers as well as for adjudicators and examiners, each requiring, a different method of approach, to cater for the various levels of Affiliate, Associate, Licentiate, Fellow and Examiner. Student medallist exams are available also set to encourage the student to improve their dancing and having goals to strive for.
The ARRDC hold championships at city, state and Australasian levels in the categories of minors, juvenile, Junior, youth, adult, senior and masters, as well as provide social family entertainment at these competitions.
Aims of the ARRDC
A Sport with growth potential
Over the past four years, interest in Rock 'n' Roll dancing has undoubtedly grown as evidenced by the increasing level of participation and the number of dance schools/clubs established throughout the country.
Primary schools are starting to introduce it as part of their curriculum, community courses are having to limit the number of enrolments for classes due to over-enrolments, various clubs are seeing its potential for attracting patrons and offering dance classes. There are increasing, number of Rock 'n" Roll workshops being, held, which also attract international instructors.
Given the fact that not all dance studios/clubs are part of the ARRDC, it is difficult to establish a precise figure on the number of people who dance Rock 'n' Roll or attend classes. The ARRDC has access to almost 3,000 participants covering, all ages, with a database of approximately 350 nationally growing rapidly.
This will expand as the organisation seeks to enhance its networking capabilities to create awareness of the Association and encourage a more unified body with broader representation. Strategies to achieve this include:
The ARRDC defines its target market into three groups:
We believe the largest potential is in capturing the Youth and Young Adults market, whilst recognising that there is a strong core of so-called 'baby boomers' and older adults who have a strong sense of wanting to recapture the lifestyle and social scene of the post war years.Like any other sport, it is the Youth who are the most active participants and by providing them with proper learning conditions, opportunities for development, training, establishing clear goals, recognising, and rewarding achievements, strong loyalty to the sport can be established. Indeed, these are the fundamental principles which the ARRDC recognised as critical when it was established.
Rock 'n' Roll dancing in Australia today is still in its infancy and its rate of growth as a sport largely depends on the level of funding, available to foster its development.
As a non-profit organisation, the ARRDC is committed to achieving, its aims, is highly enthusiastic about the future of the sport and is seeking to establish partnerships with companies who share its vision and can see mutual benefits in aligning itself with sport.
Whilst most organisations who are looking for sponsors have a structured view on the benefits available to the sponsor for a given fee, the ARRDC prefers to work closely with sponsors by firstly understanding their marketing objectives and the key success factors to achieve the sponsor's objectives.
It is important that both the ARRDC and its sponsors have mutually compatible corporate positioning goals and work 'hand in glove' in leveraging off each parties' strengths of their market image.
The ARRDC aims to position the sport of Rock 'n' Roll dancing as typifying the clean, healthy (drug-free), family oriented image, an activity that can be enjoyed socially or competitively by people from all backgrounds. It is this appeal that we believe is an excellent match for companies who wish to align themselves with this market positioning.
Whether it is naming rights sponsorship, a television coverage package, being, listed as a preferred supplier, merchandising, product testing/launch or simply branding association with an event, the opportunities are available and we are happy to discuss various options.RESTRUCTURED ARRDC:
New Infrastructure Details
Some of the postitions shown below have been changed, they have been left here only to make contact numbers available where they have not changed since last year.